Holly Fair 2026

About this event

Mark your calendar for November 12-15, 2026, as Edgewater Beach Resort transforms into a holiday shopping wonderland. For four unforgettable days, Holly Fair brings together top merchants and artisans for an upscale, Southern-inspired shopping experience filled with festive flair. Presented by The Junior League of Panama City, with 100% of net proceeds supporting programs that strengthen our community through voluntarism and leadership

Thursday, Nov. 12th: Preview Party

Kick off the festivities in style with our exclusive Preview Party from 6:00 p.m. to 10:00 p.m. Indulge in an evening of sophistication featuring live and silent auctions, toe-tapping live music, and early access to our array of vendors. Tickets for this glamorous cocktail affair are priced at $60.

Friday, Nov. 13th: Champagne Brunch and General Shopping

Start your day with a touch of elegance at our Champagne Brunch from 8:00 a.m. to 10:00 a.m. Enjoy a sumptuous hot breakfast accompanied by a complimentary glass of champagne for $30. Then, dive into a day of leisurely shopping from 10:30 a.m. to 5:00 p.m. Tickets for general shopping are available for $10. Saturday, Nov. 14th: General Shopping

Continue your shopping spree from 9:00 a.m. to 5:00 p.m. as you explore the treasures offered by our esteemed vendors. Tickets for general shopping are available for $10. Sunday, Nov. 15th: Children’s Event and General Shopping

Bring the little ones for a special Sunday Children’s Event from 10:00 a.m. to 2:00 p.m., featuring a magical photo opportunity with Santa Claus. Tickets for this enchanting experience are priced at $10 per child. General shopping is available from 10:00 a.m. to 4:00 p.m. for $10.